
Texture shapes how consumers experience skincare products, influencing everything from first impression to long-term satisfaction. In this white paper, we explore how our data-driven approach can help formulators create textures that align with consumer expectations and deliver the desired sensory characteristics.
Discover how nature-based ingredients can help you replace synthetics and craft distinctive textures. Explore practical examples showing that our methodology can simplify development process and support you in navigating challenges to achieve the ideal formulation.


1 in 5 consumers globally correlate the luxuriousness of personal care products with the feeling on the skin during and after application¹

60% of consumers globally are looking for natural ingredients in skin care. ²
While texture is ultimately judged by the consumer, many of its characteristics can be measured. Our methodology brings together analytical data and sensory evaluation to uncover the relationships between ingredient functionality and texture perception. The result is a more structured approach to texture design, offering new perspectives on synthetic replacement and the development of differentiated sensory profiles.
We translate complex measurements into actionable formulation insights, helping uncover the factors that shape texture performance and sensory experience. Through a series of proof-of-concept formulations, discover how analytical understanding can support ingredient selection, inspire new formulation possibilities and provide a more objective foundation for texture design.
Our methodology combines four interconnected elements that help translate desired sensory characteristics into measurable texture targets. Together, they provide a structured route from formulation objective to product experience.
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Historical formulation knowledge that helps identify suitable starting points.
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Structured experimentation focused on the variables that matter most.
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Accumulated formulation and performance data that supports future development.
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Advanced analysis that helps guide formulations towards target or differentiated texture profiles.
Today's consumers expect personal care products to deliver effective performance, appealing sensory experiences and ingredients they can trust. We help formulators meet these expectations through ingredient expertise, application knowledge and a science-based approach to texture design.
Drawing on deep ingredient science and application expertise, we work closely with customers to solve formulation challenges and unlock new possibilities in personal care. By combining analytical insight with practical application expertise, we help transform complex texture questions into actionable formulation solutions.
Learn more about us at tateandlyle.com